Brand Logo Design Trends – What’s Trending

What was popular in logo design in 2020 could still be popular in 2021. When it comes to rebranding, brands will be careful and play it safe, depending much on old favorite design trends. A logo has a massive effect on how customers view your business. So normally, you want your logo to stand out. But how to choose the right logo for you? The best thing you can do is work with a logo designer who can help you decide. Here are a few examples of what’s hot right now.

Hand Drawn Logos

Handwriting seems to be the obvious choice in an era where companies want to show their authenticity and down-to-earth approach. Something about a hand-drawn style that creates a sense of uniqueness that no other design technique can match.

Hand-drawn logos are known for their simple shapes, to the point that they can be found basic. These logos are far from boring. They are instantly recognizable, allowing the logo brand to express its message in only a few shapes, lines, or variations.

Brand Logo Design Trends – Geometric Logos

Scalable icons are an excellent way to introduce memorable elements to your visual identity, which can then be used through various digital platforms to increase brand recognition. Although simple shapes like triangles, squares, and circles are often phased out after laying the foundation, there is value in their simplicity.

Designers are using logos made of simple lines and shapes to take advantage of this strength. These logos have an air of measured discipline, which allows them to experiment in other areas. The best thing about geometric shapes is how quickly they can be used to simplify complex pictures. And a logo is one of those things that must be simple to be identifiable, even if it is small. Traditional logos were more formal and streamlined, but in 2021, boldness would be combined with the basics.

Brand Logo Design Trends – Minimalism

Great design is based on simplicity and clarity. These two characteristics are what help logo designs to communicate a brand’s complex identity to an audience. It’s why minimalism and flat design have been common logo trends in the past. That’s why in 2021, we will see a large number of businesses rebranding with a high-quality logo design, especially by removing unnecessary elements.

Intricate patterns and excessively complex fonts are being phased out by designers. Rather, they favor minimalist concepts that can be presented in a range of sizes and formats.

Negative Space

Blank space within or around a graphic feature or letter is known as negative space. This open space has the potential to do wonders.  You can take advantage of it by filling it with interesting meanings. It’s hard to ignore a logo with a negative space puzzle.

2021 will be a big year for minimalist logos and rebranding campaigns aiming to refine existing logos. One of the main aspects of minimalist logo design is the use of negative space in your design project to make the logo look modern and simple.

What’s Out of Date

We often see businesses fall into the pit of storming a new logo design sydney and coming up with overused, out-of-date ideas. Take a look at the following outdated trends to avoid in the future.

Graphs

Nothing beats an image of a graph going up and to the right to demonstrate that the company is committed to economic success. This is common in business-related niches, such as investing, as well as web marketing and analytics. It’s also an idea that has lost its significance as a result of its overuse. A graph as a logo will not reflect anything special about your business. Try using different methods to demonstrate the company’s success.

Random Dots

This is an unusual trend, and it isn’t easy to understand why it started in the first place. We’ve seen many logos with plain black lettering in a simple font, with some bright dots around it. Often this is actually a bad attempt to represent diversity. When you try to apply simple design features to a logo that have no real significance, the logo’s meaning is lost. It’s even more confusing when a lot of other logos are using the same idea.

Watercolors

If your company is artsy or artistic, a watercolor logo is awesome, but it is overused. These days, a bright color palette surrounded by a simple font is way too common. This logo appears to be created with a few watercolors by an artist. It’s pretty simple, but there are minor distortions that give it a realistic appearance. Although the logo itself is still impressive and has the ability to captivate the imagination, it has actually become outdated.

Chat Bubbles

It seems like everyone that introduces an app wants a chat bubble to reflect their logo. To a degree, and for a limited number of businesses, the chat bubble isn’t a bad design option. It’s flexible enough to use it in various ways, and it exudes an atmosphere of open dialogue and collaboration. This is a brilliant idea for conveying what the online brand is all about. Still, since it has already been used extensively in all of the current big applications, it is better to avoid it entirely.

Primary Brand Logo Design Trends – Conclusion

Now you know which logo trends are no longer relevant and which are becoming increasingly popular, as well as why you should pay as much attention to them as possible. Try being different, make a statement, hire a competent logo design firm to create a high-quality logo for you.

The post Brand Logo Design Trends That Are In and Out in 2021 appeared first on DesignWebKit.

How to Choose a Typeface for Logo Design – 4 Easy Steps

Picking a perfect typeface for any logo design is not as easy. You have to follow certain rules that most professional designs adopt. These guidelines will ease your job of choosing an ideal font for any logo design. You can also trust Impact Font, the optimum choice for any logo design. Although, it is challenging to create a logo for any brand with perfection. It requires lots of afford and practice to learn this skill.

If you are a beginner designer, you should follow the patterns of pro designers in the early stages. It will improve your skills in picking a perfect typeface for any design. Now let’s discuss these essential four steps which make your decision of selecting the typeface for any design easier:

Step 1: Serif or Sans-Serif

First things first, you have to choose the type of font. Most of the pro designs rely on serif and sans-serif typefaces. There are plenty of other fonts available, but it is better to stay with these two options. They will provide a professional look to your design.  You can follow a similar trend to keep things consistent. It will create an appealing logo for any audience. It is essential to consider the brand vision while choosing the font type. The design of the logo should match the business message.

Step 2: Choose a Font Based on Logo Usage

As a designer, you must understand the usage of the logo. It will help you to craft a perfect logo design for any brand. Your logo may be digitally displayed or in print form. You can size the logo in a similar format to show a crystal clear brand image.

Always think wisely about this fact!

Half of your job has been done if you got a perfect idea of your logo usage. Now you get a clear image in your mind about the audience and how they will look at your design. You can design a perfect logo by keeping in mind the logo usage and how you can improve its clarity from its audience’s point of view.

Step 3: Use a Font that Matches your Brand’s Identity

The logo is the heart of any brand’s identity. It displays the personality of the brand. The viewer should instantly recognize the type of brand. Nowadays, most consumers don’t have time to read bulky content. They want to get an idea about the brand only by viewing its logo or other designing elements. You have to choose a typeface that should match the brand’s personality.

For instance, if you design a logo for any eatable kids brand, you must know it should be user-friendly. You can even add some fun to such logos. But if you are crafting the logo for a clothing brand, you have to choose a professional typeface that matches the nature of the clothes.

Step 4: Find Inspiration in Other Logo Designs

The audience can notice any unique logo. You can find this exclusivity in their logo designs. Designers need to add some inspiration while watching other logo designs. It will help them to design a stand-out logo between competitors. You can learn this inspiration by monitoring other logos crafted by professional designers. You will quickly get the same sensation of designing such logos. As a beginner designer, you can also take some ideas from their designs too, but you have to add your own creativity and innovation to your design.

It is the foundation of creating unique logos. With the passage of time, you will also get the same feelings and be later able to design amazing logos within minutes.

Why Do You Need a Good Logo Design?

A perfect logo is the foundation of every design. It will help you to be noticed by the audience. Nowadays, there are zillions of competitors for any business. As a professional designer, you have to create a unique image as the logo of any brand. It will make your brand stand out in a crowd and attract consumers to its products. The typeface is the most vital aspect of this logo design. Most potential consumers observe a well-crafted logo. Most local businesses are globally popular because of their unique logo. They are visually exciting and present the personality of a brand. The customers get an idea about the brand with just a glance look at their logo.

The decision-making power of purchasing the products is in the hands of designers. They crafted the lines and circles of these logos so that the consumers attract by their designs and forced to purchase products of that particular brand.

Logo Design – The Bottom Line

Finding an ideal font in logo design is significant for all brands. It should show off the brand personality from all perspectives. Most pro designers prefer Impact Font for their logo designs. It will match most of the brands and their personalities. You can create stylish logos with this typeface and the guidelines discussed in this informative article.

Choosing the suitable typeface for any logo design is explained here. These guidelines will definitely help you out, and you will get an instant decision after knowing the brand’s message. I have done my job to explain to you all the aspects! I would love to hear from your side; you can show me your favorite typeface for designing any logo. Thank You!

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In essence, the font you choose can go a long way to building your brand image, and just to enlighten you we are going to tell you exactly why!

Why is Reading About Font Selection for a New Logo Design Important?

Once you have read the surprisingly detailed information below that covers such a small and seemingly inconsequential aspect of logo design, you will be just that little bit wiser when it comes to using the font in logo design. Think of designing a new logo as a jigsaw that needs all the elements to match to show off the finished picture. Every jigsaw has its personality just like every photo or painting. It can tell someone a lot about the personality behind it, which is partly why works of art can sell for millions, and in some cases are priceless. As such, the font your logo embraces will play a part in building your brand image!

Therefore, take the time to read the sections below. It will take just a couple of minutes of your time and we hope it will enlighten you. One thing is for sure when you create a new logo or hire a designer to do it, after reading this guide you will most certainly be taking fonts into consideration!

The Mix of Colours, Fonts, and Image Tells a Story About Your Brand

OK, so imagine your company is looking for an infrastructure development fund to invest in, or it could be a business looking for a design company to create an attractive website. When you are looking through the company’s portfolio or brochure you notice that the company uses ‘Times New Roman’ for its logo text. Now, this may not bother you at all, but if the roles were reversed and it was a company considering hiring your firm, there are some that would give your services a wide berth just because you used ‘Time New Roman’.

Why? There are many reasons. It may be because your logo uses one of the most common font types out there instead of choosing one of the many funky fonts available. Plus, the ‘Times New Roman’ font may not suit the industry your business operates! Yes, fonts can match industries and we will cover more on this subject in the next section.

Fonts Have Personality Traits!

Ok, so the ‘Times New Roman’ example may not always be a bad choice depending on the industry in which your business operates. We just used that as an example. In fact, this font generally means that your business personality is stable, practical, mature, and formal! Great for a law firm or an accountancy company, but certainly not good for a design company, marketing firm, or hedge fund management company.

The issue with ‘Times New Roman’ for most companies is that it is just too traditional—so much so that Microsoft removed it as their default font on Microsoft Office products—Yes! They really went that far as to change it!

Here is how some other fonts giveaway the personality or brand image of your business:

• Serif—Classic, Traditional, and Trustworthy
• Decorative—Dramatic, Stylized, and Distinctive
• Script—Unique and Elegant
• Handwritten—Informal and Artistic
• Slab Serif—Confident, Bold, and Quirky

Examples of companies that use Script fonts are Ford and Instagram. Elegant and unique is the story both are trying to project while they are vastly different companies in industries worlds apart, so doesn’t this contradict what we were saying above?

Ford Font in Logo Design Explained

You may disagree with Ford’s characterization, but this is a company that formed in 1903 and the Script style came as early as 1909 and all the way until now has changed very little. Back then fonts arguably had more meaning than they do today, and Ford was elegant and unique back then while today a good deal of you may not agree—but due to the company’s long history, there are still plenty of people classified as Baby Boomers, Gen X and Gen Y that still see Ford as the pioneer of car manufacturing, hence the logo font still stands despite the fact it is perhaps not as elegant and unique as it once was.

Instagram Font in Logo Design Explained

Now Instagram we all must agree with. The social media site is both unique and elegant in so many ways. Its uniqueness is obvious- it is a social media site that relies almost entirely on visuals, and what’s more, is that there is no other site designed in the same way. Pinterest comes close but works differently to Instagram. As far as elegance is concerned, Instagram rarely has any bad press. The site is there for people to express themselves via pictures and images. As they say, a picture can speak a thousand words!

Font in Logo Design – How Your Font Could Lose Your Company Business!

To some company decision-makers, the use of the wrong font shows an absence of vision, laziness, and a lack of understanding of the industry in your business operates. It can also be a sign that your company likes to take shortcuts. The logo image could be fantastic, and the colors spot-on, but in the eyes of the company that was considering your services, the job on your logo is only two thirds complete i.e., what is to say that your company will put 100% effort into their contract as your logo is only 66.66% complete!

It sounds crazy to think that there are companies out there that think this way, and guess what? The companies that do think this way tend to be the billion-dollar PLCs, LTDs, and LLCs with fancy logos and custom fonts. Fonts these companies spend tens of thousands of dollars to produce, and more money to patent it! That last fact is the final icing on the cake that proves just how important font in logo design is in the world of business.

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You Changed Your Brand Name

If you’ve recently changed your brand name, your logo might require a refresh. Text-based logos can quickly become irrelevant after a business rebrands. Thus, it is necessary to develop a new logo or tweak the one you have currently to align it with your new company name. If you have no idea where to begin choosing a new design, you can check different logos by the industry for inspiration.

Your Logo Is Too Complex

If you look at some popular logos in the world — from McDonald’s’ golden arches to the Nike swoosh — you will realize they are all simple and straightforward to remember. Of course, some companies are still using complex logos, but for a business trying to find its feet in the high-paced commercial world, a simpler design would be more effective as a marketing tool. So, consider it and

Redesign Your Logo If It Uses Obsolete Fonts

For businesses that have been in the game for decades or even centuries, there is a chance the initial logo design looks outdated. The evolution of fonts and typefaces has been on a steep upward trajectory since the advent of computers, and what looked classy and trendy in the ’60s may not be so sleek anymore. Redesigning your logo will portray your business as modern and capture prospects’ attention with a keen eye for aesthetic detail.

You Are Facing New Competition

If you are facing new competition from businesses that you feel have the potential of toppling you, you might want to cause some stir to get the attention back to you. A logo redesign can go a long way toward rekindling customer interest, as it might be seen as a reflection of an improvement on your product or service.

Redesign Your Logo If It Is Not Scalable

Business logos today are used on a range of platforms and marketing materials, and not all of them are created to look good on each. If your logo design is not built with scalability in mind, perhaps it’s time to take a second look at it.

You Have Taken Over or Merged with Another Company

Mergers and takeovers signify expansion, growth, and new beginnings. If the logo were built to communicate what the company does, redesigning it would be necessary if its service catalog has changed. What’s more, a revamp would create a much-needed stir and grab the attention of the market.

Redesign Your Logo – Endnote

These are some of the reasons companies redesign their logos. If you want to try it yourself, ensure an experienced designer does the facelift. It will also help if your new design is on the basis of your existing logo, as people can still associate the logo with your brand.

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So, how do you design a logo that goes beyond the generic and overused images of rooftops and houses?

Break the Tradition

The real estate world is littered with logos showing sloping roofs, square windows, and skyscrapers designed in abstract space or some other physically baffling clusters. They’re boring, ubiquitous, and awfully generic. This industry happens to be among the most competitive today and that explains why you must stand out. Your real estate logo helps in building brand recognition. It must differentiate you from the crowd.  The only way is to break with tradition and design yours in an eye-catching style.

Personalize the Logo

A real estate business requires a strong and unique logo that reflects not just your services but a vision. It makes no difference whether you have a real estate investment company, mortgage firm, agent, broker realtor, or simply an online realty portal that offers listings — designing a catchy and trustworthy logo is a must.

Remember, your emblem must display your business or personality in the way you want clients to see your professional character or real estate services. Identify your target audience in terms of their specific demographic profiles and design your logo accordingly. Selling high-end real estate, for instance, will require a different tactic from selling a commercial estate or starter home. If the main focus of your real estate firm is beachfront homes, you may want to consider surf or sand images in your logo design as they resonate more with that class of buyers.

Go Trendy in Real Estate Logo

When it comes to web design for real estate logos, choosing the right elements can define your brand’s identity. Explore how eXp Realty incorporates its unique logo to create a distinctive online presence for its real estate business. With a trendy logo, your business becomes more relatable. People can instantly connect with a business brand that keeps in touch with their changing preferences. However, only follow the emerging trend if you think it can contribute towards making your real estate logo stand out. The emphasis should be to create your own logo that conveys your brand message at a glance. The trend is to shift from traditional icons such as rooftops and windows to elements that may not be so directly connected to the real estate industry.

Think Fresh

The fact is that most real estate firms are basically doing the same thing; something you cannot change. So, when designing a unique visual identity for your business, factor in the local culture and its iconic architecture. Often, this will inspire unique real estate logos and the kind of brand identity that differentiates you from the rest. Design a logo that not only gives your real estate business an edge but also one that boosts sales.

Think fresh and avoid following traditional ideas. Consider trying an image that simply suggests home, property, or some other type of symbol that instantly makes people associate you with “real estate”. Ever thought of trying the following signs as alternatives?

• Keys
• Gates
• Doors
• Gates

Sometimes, using simple text can be quite distinctive, if that is designed in an unforgettable way. Abbreviations, initials, or monograms can also work pretty well.

Maintain Simplicity

Whether a real estate startup or an established franchise, having a professional logo helps in building customer trust and for that, you must avoid confusion. Excessive images, too much text, or dazzling backgrounds only work in detracting the viewer from the significance of your logo, and its effect.

Steer clear of heavily decorative fonts as they look unprofessional to the viewer. Experiment with different color schemes, font styles/sizes to see which represent your real estate business in the best way. On a similar note, avoid a complex logo design that requires a redesign every time a new design trend crops up.

Creating Real Estate Logo – Conclusion

There are many online tools available to create an attractive logo, such as the free tool provided by smallseotools, this tool helps you in creating a unique and eye-catching logo in a few seconds. You can go to https://smallseotools.com/logo-maker/ and make a splendid logo by following very easy steps. You can also create 3D logo for your business by using this free tool.

Finally, it’s important that all elements in your real estate logo design be balanced. You should aim to maintain the right balance between the logo elements if you are to create a visually appealing logo. Make sure your business stands out from the competition with a professional real estate logo. What’s the point of designing a logo if you are just joining the hordes displaying generic eye-sores? The key to an eye-catching real estate logo is to have one that clearly represents what you stand for. Something that will make people note you and want to know more.

The post How to Design an Eye-Catching Real Estate Logo for Your Business appeared first on DesignWebKit.

How People React to Logos

Extensive studies and research has shown that people connect to your logo in different ways. The point of the psychology of logo design is that people from different backgrounds, with different education and even from different geographical locations, can perceive your logo in different ways. They can interpret the meaning in different ways. Hence, it is imperative for businesses to work on each and every aspect of their logo so that they can be sure of the message that is being conveyed.

Every business tries to get a logo design that is recognizable, memorable and reflects their brand’s story. The logo symbolizes the business. When consumers shop, scanning the shelves and trying to choose from a multitude of the same product, the logo design equipment is what helps them decide. It tells them that they’ve made the right choice.

Logo Templates

This is one of the reasons why smart businesses never go for a logo made from a logo template. Instead of going for something that’s already been done before, the best designers seek to understand the business and create a unique brand that symbolizes it considering the psychology of logo design. They try to make logos that convey deeper meaning. You will find a lot of companies that have logo origin stories.

Unique Logos Matter

Businesses know the importance of a logo, what they don’t get is that their logo has to be unique as well. If you are a mobile or tablet manufacturer, just getting a logo that is designed like Apple’s logo doesn’t get you the effects that you were looking for. In fact, it exposes you to a potential lawsuit while failing to stand out in the market.

Get It Just Right

Whether your logo is designed from a premade template or designed creatively by a designer, it will convey some kind of message to the customers. That is why everything about the logo needs to be intentional, well thought of and tells the story that you want it to tell.

Let’s delve deep into the psychology of logo design and find out how the colors, fonts, shapes, lines, and composition affects your target audience into buying your product or services.

The Psychology Of Fonts

Fonts have a greater impact on the psychology of logo design than we know. The shape of the letters, the spacing, and the font choice elicit a direct response from us. Choosing the font with the right ‘personality’ can work wonders and choose hastily or unknowingly can have an adverse effect on not only our sales but our overall company image.

Fonts show off our company’s personality. Websites that use a lot of fonts tend to give confusing or mixed signals to the visitors and that results in people leaving the website as they couldn’t make up their mind.

Sans or Sans Serif

Some businesses go for the Serif or Sans Serif fonts. These fonts were specifically designed so that people would understand the words written. That makes these fonts good choices for almost all types of logos.

Traditional

Maybe you would rather go for something conventional and old-school like Arial or Helvetica. Or if you have an antique store you might like to have a strong and offbeat font to represent your company like Kirsten or Papyrus.

Fonts and Their Personalities

A study conducted by the Software Usability Research Laboratory (SURL) at Wichita State University on the psychology of logo design observed how different fonts associated with different personality traits that people had.

Conventional fonts like Arial or Times New Roman were found to be ‘stable’ and ‘mature’ but were also found to be ‘mundane’ and ‘conservative’. The fonts Comic Sans were found to be ‘invigorating’, ‘casual’ and ‘happy’.

So, for example, if you have a law firm, you should definitely stay away from the Comic Sans fonts, no matter how much you personally like it. It will give customers entirely the wrong message. But if you are a coffee shop that wants to explain to the visitors that you have a relaxed and comfortable atmosphere, you can go for Comic Sans. What you should avoid would be Arial or Times New Roman as it will give you negative markings.

No matter what font you choose for your logo, just make sure that it is readable and your company name is prominent. You would be surprised to find out how many companies are out there whose logos are pretty hard to get. How will people remember you if they don’t even know your name?

Psychology of Logo Design – Fonts and Their Shapes

Every logo that you see has a shape, whether it’s just a name, an icon or a mixture of both. Just like fonts, shapes also convey messages to the viewers and they have their own associations that they transfer to your brand once you select those shapes.

Shapes fall into three major categories—organic, geometric, and abstract or symbolic. Here’s what you need to know about the psychology of shapes to create your own logo.

Geometric Shapes

These shapes include squares, circles, isosceles triangles, and others. The important thing about geometric shapes is that they are all precise and give off a man-made look. Using these shapes signals power and order.

Squares and Rectangles

Squares and Rectangles are always perfect. They have four sides. In a square, all four sides match each other and in a rectangle, two opposite sides match. This conveys stability, order, strength, and reliability. If you want your logo to convey these emotions, try to incorporate these shapes into your logo. 

One example of using squares and rectangles in a logo is the IBM logo. The company’s full name is ‘The International Business Machines Corporation’. That was later shortened to give a more powerful and minimalist sense. IBM logo has a lot of rectangles making up its logo. This invokes the feeling of trust in people.

Circles

Circles neither have a beginning nor an end. They are endless. Integrate circles in your logo if you want your consumers to feel eternity, timelessness, and harmony. Curves are often related to the feminine structure and hence, circles also communicate delicateness, gentleness, softness, and femininity. 

Triangles

These shapes are directional. They are always pointing towards something. Depending on their position, they convey different meanings. If you use triangles with their right side up, you will convey the feelings of power, upward motion, and ascension. Using an inverted triangle means instability and obviously, downward movement or decrease. 

Triangles that are pointed to the side are a little bit tricky as they convey movement to the side which they are pointing at. Most western languages start from the left and move to the right. So a triangle pointing to the right might mean forward movement, but the same right-sided triangle might mean the backward movement is shown in a place where the language goes from the right to the left. Use them with the utmost care.

Psychology of Logo Design – Abstract Shapes or Symbols

Abstract symbols and shapes usually represent some concrete ideas in cultures. They have clear and common meanings and usually a story behind them. One symbol or an abstract shape can convey a world of information in the psychology of logo design.

These shapes are common and most people have seen them time and again. This way if you use these shapes in your logos, you will find that people will easily recognize them and act accordingly. But make sure that you do so in a smart way. On the one hand, these shapes help people associate a strong emotion with your logo, but on the other hand, they can also make your logo seem unoriginal and clichéd as these shapes have been used time and again by a lot of people through a lot of mediums.

Arrows

Suggest movement in a specific direction and travel. Businesses like Amazon and FedEx use arrows to send this subliminal message to the viewers. 

Hearts

These are the most commonly understood symbols of all. Unfortunately, these are also the symbols that have been used a million times in a million different ways. Hearts represent love, relationships, companionship while broken hearts represent breakups and sadness. Some examples are the American Heart Association, I Love NY and Airbnb.

Stars

Stars can convey different meanings psychology of logo design depending on the way they are used. They can give the feeling of patriotism, religion, or even relate to show business and Hollywood. There’s the famous Hollywood walk of fame that has stars with the handprints of famous actors and actresses. The USA Flag has stars.

Although these symbols and others can be cleverly used in logos, they also come with the risk of your business losing its originality and becoming part of the noise. Since these symbols have been used time and again, using them now might have the opposite effect than what you were trying for. 

If you still want to use them, go for something that is hidden and subtle like the FedEx logo. They have created an arrow in the negative space which is a surprise for people when they first lay eyes on this logo and hence make a strong association with the logo and the company.

Amazon’s logo is the same way. It’s not subtle like the FedEx logo, but it serves up a trifecta of messages for us.

1. Package delivery
2. Range of products (from A to Z)
3. The resultant smile of the recipient once they get the packages

Organic Shapes

Organic shapes are the ones that do not have a definite or regular shape or pattern. There are no exact dimensions to their curves or angles or lengths. These are shapes that we usually find in nature. For example, the shape of a tree or a leaf, the formation of rocks, or something natural, random and free.

Non-symbolic shapes that are not made by nature are also categorized here. Here are a few things to keep in mind when using organic shapes in the psychology of logo design.

Natural Shapes

Natural shapes like grass, trees, leaves, representation of water have a soothing effect on the viewer. If you have a spa, a clinic, or something like that, go for these shapes in your logo. They will have the desired effects in the psychology of logo design.

Angular Shapes

Angular shapes are a risk to use. For a long time, humans have associated sharp and angular objects with fear. These shapes are usually associated with weapons that are sharp or animal teeth. Using these shapes in your logo might have an entirely wrong impact on your viewers.

Random Shapes

Shapes that don’t resemble anything or any known symbol are open to interpretation. If you want to use these shapes in your logo, make sure that you make the entire logo in such a way to communicate your message clearly. Do that with the other elements in your design.

Psychology of Color

The role of colors is the most underestimated element in logo design. Not just companies, but also logo designers don’t pay much attention to it due to the presence of vibrant colors in the market. Apart from this noise, some people ask the logo designer for a specific color in their logo because they like it or they think it will shine in the logo. The result is a logo that doesn’t affect the viewers like it should have. 

Humans by birth are attracted by colors. Just let a child lose among a big box of colors and some paper and watch him entertain himself for hours. Little kids are always trying to grab the most colorful thing that they can reach for. This fascination with colors does not ebb with time. Colors invoke strong emotions in us and add brilliance to everyday things. 

Just like everything else, colors also lend emotions to logos. All you have to do is to visit a mall and you will be bombarded with all types of colors. The important thing here is that only a few of them will actually have an impact on you and you will feel them pulling you towards the brand that they represent. Some will be subtle and quiet and others screaming, all vying for your attention. Let’s see what each color represents.

Yellow

The one thing that people immediately associate the color yellow is the Sun. People associate the Sun with daylight and hence, yellow color evokes the feeling of optimism. This is the reason why this color brings out feelings of warmth, comfort, light, and clarity. It is also associated with things like treasure and gold. Gold is also yellow in color, hence the relation with gold and everything shiny.

Yellow is also a bright color so it stands out no matter which environment you put it in. Different companies use this color in different hues to achieve their target. For example, McDonald’s golden arches represent a kid-friendly place that is fun to be in.

UPS uses the color in its shield. In the psychology of logo design, it makes the logo and hence the brand looks dignified. CAT uses color in a totally different way. Since it is a manufacturer of machinery, engines, and construction and mining equipment, they have used yellow to represent optimism and joy. Their story is that using their machines will bring joy and you will feel elated once the job is done as it will be perfect.

Orange

Orange is a color that always stands out no matter where you put it. It screams for attention and always gets it. You cannot pass a window that has orange in it and not focuses on it. It evokes the feelings of youthfulness, creativity, and enthusiasm.

Harley Davidson uses orange in its logo. Combining it with black color gives it a rebellious look. The logo is not only attractive but also tough. That is what Harley Davidson is all about.

Orange is also kid-friendly. The best example is Nickelodeon. The orange splatter grabs the attention of young minds every time. Similar effects have been recorded by Fanta and Crush orange sodas, although they use the orange color to associate themselves with the fruit orange.

Red

This color in the psychology of logo design is responsible for raising people’s pulse rate. It produces a host of emotions in people like love, warmth, excitement, sexiness, danger, blood, romance, roses and urgency. This is one of the reasons why designers use this color with caution. If you want to design a logo with a red color, you do not want to use it to convey excitement and end up conveying danger.

This color is used most in the entertainment industry. Companies that have used this color successfully are Nintendo and Netflix. Target also uses this color to evoke a feeling of urgency in people. This color compels people to buy things, especially if there’s a sale. Coca Cola also uses this color to convey excitement mixed with affection.

Purple

This color has, for a long time, been associated with royalty. It brings up images of grandeur and mysticism. It also speaks of wisdom, wealth and power. If you have a brand of luxury watches or luxury tours, you will do well to use this color in your logo.

For all the people, quality of life matters more than anything. Everybody wants to raise their quality of life. Hence, people always go for experiences that will take them out of the ordinary, even if it is for a few moments. Brands use purple color to attract such people like that.

One example of this is the Syfy channel. From the point of view of the psychology of logo design, the color purple is perfect for a channel that deals with the impossible. 

Another excellent example of a brand using this color to further its image and message is the company, Hallmark. They use the purple color and the crown on top to show royalty as well as wisdom.

Blue

Blue is the color of peace, calmness, and tranquility. If you don’t believe us, just look up at the sky (in the morning of course) or go out and look at the sea for a few minutes. It also conveys strength and dependability.

This color is used a lot by tech companies to convey the feelings of trust and dependability in their products. Examples of logos that use blue are IBM, Dell, Intel, GE, and Ford.

Green

Earth is a mixture of two colors. Blue and Green. People feel serenity and peacefulness when they look at the green.

If your brand deals with the environment then this is definitely the color for you. If you are running an NGA, or an organic food company, take advantage of this color in your logo. Green is also associated with good health.

Black and White

Even though these two are not colors (technically), they are used and liked for the personality traits that they give. Black is the absence of color and white is a combination of all colors.

The black color gives the image of professionalism and credibility. It can also be used to describe something edgy, or rebellious or extraordinary. White is pure, innocent, sweet and angelic.

Nike uses a simple sign-in black to tell everyone that they mean business. Also, they use this color to evoke edginess. Their shoes are out of this world and they let everyone know it.

Psychology of Logo Design – Successful Examples

Some logos use the combination of colors, shapes, and fonts to help them successfully stand out from the crowd.

Trip Advisor

The owl in the logo represents wisdom and the color of the eyes-green and red- represents the signal. Green for a go and red for stop.

Mastercard

They have used color psychology to the maximum. Red stands for bravery, passion, and joy, while yellow represents prosperity. These are the feelings that they want to evoke in their users.

National Geographic

National Geographic is one of the most popular magazines and channels. Their logo, in the psychology of logo design, is a simple rectangle that symbolizes an open door that represents knowledge and wisdom for everyone. The color of the door also represents the Sun which shines over all the planet.

When designing a logo, make sure that you keep these things in mind so that you can have a logo that tells the story of your brand to the people and attract the target audience and compels them to buy from you.

The post Psychology of Logo Design: What Does Your Logo Say? appeared first on DesignWebKit.

Wordmark Logo Design Types

On the Internet, there are several sites that may help you create a logomark. Keep on searching and do not stop on the initial 5 design sites. Try to visit some art networks, where inspiration is striking from every corner and read more to find your own logo design inspiration.

Lettermark

Lettermark contains a combination of letters. This type perfectly suits those companies or projects that have long names. With the help of abbreviating they can create a unique and interesting logo name. For example, let’s take a famous organization NASA: the abbreviation NASA is much easier for perception than a long name National Aeronautics and Space Administration. Lettermark logo is the best choice for it.

Picturemark

A pictorial logo implies the usage of the image where both a brand name and an image should coincide with each other. When choosing an image, one should bear in mind that the picture will exist along with the brand. A perfect example is a music platform SoundCloud. Its icon represents music track and a cloud, which symbolizes music storage. However, it is not a good idea to choose this type of logo if you are a newcomer to this sphere and have no recognition in the world. Think over and try to create a wonderful image to stand out from the crowd.

Abstract mark

A symbol is another tool to design a perfect logo for a project. Symbols are popular both in pictorial and abstract logo marks. The difference is that abstract ones require geometrical forms: circles, lines, triangles, squares and so on. Abstract mark gives you an opportunity to show what your company specifies and represent it with the help of symbols. However, it is necessary to have a feeling of color and shape, so that it looks attractive and catchy. As an example, look at the next icons of the most famous world brands: such icon, as well as a pictorial one, needs creativity and experience.

Combination mark

Another way to design an interesting logo is to combine text and image. Combination mark logo is ideal for beginners. A business with such a logo is easier to promote and trade. This type leaves a long-lasting impression and can be recognizable even without text or image. One may put a text logo design inside the image, above or below it. Color plays an important role too because the colors of text icon design should harmonize together with the picture. A famous German company Puma uses this type of logo: take a look.

Wordmark logo

And the last type is a wordmark. This one deserves more attention. The interesting thing is that people tend to make the distinction as follows: logotype vs wordmark. It happened that a wordmark consists of a simple phrase without any other external symbols. A logotype can be just a picture, or a symbol, or any combination of these. Look at the logotype vs wordmark examples (Le Monde – wordmark, WordPress – logotype).

Wordmark Logo Tips

Let’s go back to a wordmark logo. Make sure that you have chosen a short and easy for remembering the word. However, if your wordmark logo design is quite easy on the eye and with flair, then you may succeed with it. To make your icon type more distinctive, you may use a letter and wordplay. The following is the example of a wordmark logo design.

Rules to Make a Perfect Logo for Your Business

Freshness and Modernity

These are amidst the most important. Do not follow old and current trends but make something unique where you can be creative and think out of the box. Use different techniques and play around letters, words, and symbols. It will allow you to make an original and cunning icon.

Versatility

Think of a wordmark logo design in different adaptations to print it on clothes or cups, pen or pencil, in different sizes and on contrastive colors. Try to do your best to make it as much versatile as possible.

Try to Make It as Simple as Possible

The worst thing in a wordmark logo design is cluttering. Avoid unnecessary elements in wordmark design, delete symbols that carry no meaning and make the understanding complicated.

Memorability

Besides the fact that a wordmark is understandable, it is important to be able to remember it, that is why use simple forms, pleasant and striking colors. This will help you manage to recollect the icon whenever a brand name is mentioned.

Once you have taken all this advice into account, do not forget about inspiration. Desire along with inspiration are the main factors, which influence the process of designing a logotype.

Some people face a problem finding inspiration. They are waiting long hours till an idea pops into their minds and as a result, they fail. It does not work in that way. Below you may find a list of suggestions for a wordmark design inspiration.

Wordmark Design Inspiration Tips

Step over the Bounds of Rational Thinking

Sometimes to evoke some thoughts and ideas in your head, you must stop thinking as usual. Try to combine uncombinable and break basic principles of creating a wordmark design. Look over some examples of designs and bear in mind those that have caught your eye.

Use the Internet

On the Internet, there are several sites that may help you create a logomark. Keep on searching and do not stop on the initial 5 design sites. Try to visit some art networks, where inspiration is striking from every corner.

Friends

Share your ideas with friends. Sometimes it is very helpful to talk to someone, who has no clue in the field of a logotype design. Even some funny and senseless, at first sight, thoughts can become a projection of a big project.

Leisure Time

Inspiration is the thing that comes anytime. And working on design can be too fatiguing and futile, that it is necessary to rest. Abstract yourself from work and try to do something you really love and that makes you happy.

Mood Board

Put together all the ideas that you have concerning a possible wordmark logo design. Play around with colors, images, symbols, shapes, and letters. It is a great way to clear your mind and realize how you want a wordmark logo design to look like.

The post Wordmark Logo Design Inspiration & Effective Logo Creation Tips appeared first on DesignWebKit.

Karl Lagerfeld

It goes without saying that it won’t take you long to enumerate some great logos known worldwide. A great logo is memorable and recognizable in a blink due to its uniqueness. So, if you are going to create your own logo you’ll definitely have to make an effort.

It’s obvious that if you are not a professional designer there are two ways to create your own logo. The first way is to hire a specialist.  The second one is to try your best to cope with the task yourself. It doesn’t matter which way you will choose to create your own logo. In both cases, there are some vital things you are to remember if you want to succeed. That’s why the MotoCMS team decided to give you a helping hand and remind the basics of logo design creation.

Are you already a pro in design? Then this article may refresh your knowledge if you decide to participate in HOW’s Logo Design Awards competition.

Identify the Core Message of Your Brand Logo

Starting to create your own logo bear in mind that your paramount task is to highlight the value your brand offers. That’s why brainstorming is the wisest thing for a successful start. You could use a logo maker to help you with this.

It goes without saying that no one knows your company better than you do. So, sit down, take a pen and a piece of paper, and get ready to think hard.

It doesn’t matter what way of brainstorming you’ll choose. Some of you will simply write down the answers to the core questions. For instance, why have you started your company? What are its main characteristic features? What makes you stand out from the crowd and differ from the competitors? Others will prefer creating mind maps or mood boards that always help filter the ideas in our heads. A deep analysis of these ideas will definitely help you understand what your future logo should embody.

Make a Close Study of Your Key Competitors’ Logos

Since a logo is the personal signature of your brand it undoubtedly should be unique. It should help distinguish your brand from its competitors. If your logo resembles (even slightly) the one that already exists many people won’t be able to tell you apart. As a result, there’ll be no hope for your brand recognition in the market.

Consequently, you can’t create your own logo until you thoroughly examine the logos of your rivals. Of course, it will take some of your precious time. However, the result is worth it.

Choose an Appropriate Type of Your Logo

Some people see all logos just as a combination of words and images. However, there are several types of logos. Furthermore, each type is able to give your brand a different feel. That’s why it’s so important to choose the right one before you begin to create your own logo. Honestly, sometimes it’s easier to start your online business rather than to choose a proper type for your future logo. Here are the basic ones.

• Lettermarks are a perfect choice if your brand has a long name. No one will deny that it’s much easier both to pronounce and to remember IBM than International Business Machines Corporation.
• Wordmarks perform well when the brand name is short and distinct like Google. Hence, if the name of your brand is catchy and memorable by itself this type is for you.
• Pictorial marks are icons that work well if your company has a name in the business world. Maybe, the first ones to come up to your mind are Apple or Twitter logos.
• Abstract marks represent brands through shape and color creating a completely unique image. Pepsi, for instance. However, we don’t advise you to use them until you are a pro in design and fully understand how color, shape, and structure combine to create meaning.
• Combination marks (recollect Puma or Lacoste) put together an image and text thus evoking a double-recognition effect. Frankly speaking, they are the best choice for a beginner in the world of business.

Think of “Everlasting” Design

No secret that each year brings its own tendencies in design. Logo design isn’t an exception. “Just as you can identify eras of fashion by glancing at a piece of vintage clothing, logos create and follow trends over time”, Peleg Top said.

According to the LogoLounge Annual Trends Report, the current 2017 logo trends are the following:

• Shadow Breaks;
• Fades;
• Rising Color;
• Simplicity;
• Simple Overlays;
• MultiCentric Marks;
• Ellipses;
• Text Boxes;
• Yin Yang;
• Pasta Bends;
• MicroLines;
• Doubles;
• Wings;
• Color Split.

Many of us try our best to follow the latest trends to go with the times. Of course, you should study the latest tendencies not to look outdated. However, it’s not a good idea to follow them blindly.

Has it ever occurred to you that the lion part of the most recognizable logos stand the test of the times just because their designers eschew trends? Trends won’t last forever. So, don’t try to implement each and every design element that is simply the trend of this year. Choose a design not following the fashion, but the one that fits your brand values the best.

Select Colors and Fonts Carefully

The importance of the proper selection of colors and fonts can’t be overvalued. On the one hand, colors and fonts are the means that help you express the personality of your brand.  On the other hand, they serve to attract your customers’ attention and provoke positive emotions. Never forget that the wrong choice of fonts and colors can simply kill the best logo idea.

Firstly, when you create your own logo it’s a good idea to consider a psychological aspect. Nowadays even kids know that different colors evoke different feelings and associations in our minds. Each color is able to add a nuance to your message. So, if you are not an opponent of the psychology of colors we advise you to study the Color Assignment Report by Joe Hallock.

Secondly, creating your own logo, don’t forget about the power of the Color Wheel Theory.  No doubt, that it’s a great assistant in combining colors. Even if you are not a pro, the color wheel will help you easily detect the color combinations you need. Its six schemes will prevent you from making a fatal mistake in your logo design.

Thirdly, choosing fonts bear in mind that similarly to colors fonts also convey various emotions. For example, bold, straightforward fonts free of flourish are able to stir up the feeling of stability and trust. Whimsical fonts with their curls and curves are more associated with youth, happiness, and mystery.

Take an Advantage of Online Logo Tools

There are a lot of online tools to help you create your own logo. Most of them use simple editors with various customization options. Furthermore, a free logo maker online will allow you to download your logo in several formats. Here are some of them worth your attention.

Hatchful

Hatchful is a simple logo maker that allows you to create striking logos in seconds. Simply choose your industry, the styles you like, and the icon you want to use. Then, customize the colors, fonts, and text. Generate high-resolution images in just a few clicks from hundreds of templates and receive an entire branding kit in your email for free.

Logomyway

Logomyway has hundreds of logo templates to select from. This no sign-up free logo maker generates some high-quality logos that will catch people’s attention. Once you browse the logos in the logo maker and find one that best fits your company, you can start to edit the logo by changing fonts, shapes, and colors.

The entire process of making your own logo design only takes about 10 to 15 minutes. You can instantly download your logo files and begin to use them on your website, social media, and merchandise. It’s free to create your logo but you will need to pay a fee to download and use the logo.

PhotoADKing

PhotoADKing is an online logo maker tool that allows you to create, edit, and save as many logos as you like. It provides all of the ingredients you need to create a custom logo, fast – and free. Simply pick the logo design template that fits your purpose, make it personalized using our extra features and you’re good to go! You can easily customize your logo using hundreds of templates, icons, fonts, and color combinations in PhotoADKing’s editor.

DesignEvo – Create Custom Logo Designs for Free

DesignEvo is a free online logo maker that anyone can use to create a unique logo in minutes. Millions of professionally designed icons are provided for selection. Choose the desired font for your logo text and customize it to match your brand perfectly. Any logo can be fully customized to get a unique look; just boost your creativity and make your own logo without limits.

The Color Calculator

Remember the Color Wheel Theory mentioned above? The Colour Calculator is a handy interactive color wheel. It helps you combine colors in no time. You’ll get a desirable result via three simple steps.

Logojoy

Logojoy is an online logo maker. It uses artificial intelligence together with advanced learning algorithms. Logojoy enables you to create your own logo that comes with ready-to-go files for use in print or digital.

Tailor Brands

Tailor Brands is one more convenient online logo maker. You need neither technical nor design skills to use it. Moreover, Tailor Brands’ guidelines provide you with the basics of branding and logo creation.

Designhill AI-Powered Free Logo Maker Tool

Designhill’s logo maker tool is built with a lot of artificial intelligence and machine learning embedded into the algorithm that powers the engine. The tool is able to create hundreds of completely unique designs in less than a minute. There is really no worry about copyright. It is extremely easy to use.

Create your Own Logo with TinEye

TinEye is your chance to become aware of your logo’s uniqueness. If you are not sure about the originality of your design you can easily check for plagiarism using this tool. The only thing you are to do is to upload your logo.

Brandisty Logo Validator

Brandisty Logo Validator is a great tool that enables you to successfully finish the process of creating your own logo. The validator helps you avoid the mistakes that a novice can make. It checks your logo and ensures that it is ready for distribution.

Never Hesitate to Rely on Trustworthy Professionals

In spite of the great number of helpful online tools, you may find the process of your own logo creation tiresome and time-consuming. To tell the truth, if you are not a pro, maybe, the best solution is not to waste your precious time and seek help from real specialists.

MotoCMS Logo Design Service is the very thing you need. Our highly qualified web designers will gladly create a unique logo that meets all your requirements. Moreover, we’ll correct and redesign your logo up to three times if some new ideas come to your head.

In a word, whether you create your own logo yourself or entrust its creation to specialists never forget the basics. Stress your uniqueness, convey your message clearly, and enjoy the result you get.

The post How to Create Your Own Logo: 7 Useful Tips to Succeed appeared first on DesignWebKit.

How to Choose a Logo Template

Feature #1. A logo template has to be niche-oriented. If a logo is too abstract, the chances are that people will not associate your business with the visual stimulus of the logo. That is why make sure that you pick professional logo templates that contain a universally recognizable imagery that even children can decipher.

Feature #2. A logo template has to be fully customizable. Usually, a company already has a certain design strategy when it starts working on its logo. In other words, first, you choose a general approach to designing your corporate identity and then you work on your logo. That is why it makes sense to edit a logo to make it look consistent with the corporate identity, and not vice versa. So, the customization potential of a logo template has to be of the highest quality, allowing you to control the size, the text, and the color palette of your logo.

Feature #3. A logo template has to be affordable. Do not spend all the marketing money you have on a designer who is promising to rock your world with the unique logo. No matter how impressive your logo can be and how much you spend on it, there are still some other important expenses you need to deal with on the regular basis. That is why make a decision to invest in a logo template that looks appealing and recognizable to you. Who else knows your business better, right?

Feature #4. A logo template has to be professional.Yes, there are smart ways to create your own logo. But all of them can be time-consuming and demand a certain level of computer and/or design literacy. That is why do not take chances and pick a logo template created by experienced designer teams, like the one from MotoCMS. Not only do they offer individual logo design services, but also have a long track record of creating customizable products.

Do you want to learn more details how you can customize a logo template? Welcome to our collection of attention-grabbing logo templates! Keep on reading to find out that personalizing a logo template for your brand can be easy as ABC.

Check Out These 10 Creative Logotype Designs

Autorix – Professional Car Rental Company Logo Template

This logo template is designed for car rental companies that want to look modern and have ambitions. Available in two variations, i.e. a vertical one and a horizontal one, Autorix will help you get the recognition that your business deserves.

SweetTooth – Yummy Logo Design for Sweet Shops, Candy Stores, and Bakeries

This bakery logo design is a real lifesaver for businesses that specialize in producing food products. As the text and the color palette are fully editable, you will find it really exciting to change this bakery logo design the way you want.

Fishing and Hunting Logo Template

A memorable anchor symbol is what you might need for your current fishing and hunting project. Created by the top web designers, this logo is available in all popular formats, like JPG, PSD, PDF etc.

BookingPro – Real Estate Business Logotype

If you are planning to become a serious player in the real estate market, you need a memorable real estate logo. This is exactly what the BookingPro you are looking at is about. Being simple and yet elegant, this real estate logo is 100% resizable.

LogiTrade – International Transportation and Logistics Company Business Logo

The transportation and logistics services are gaining momentum for the last couple of years. To make sure that your business stays afloat, you definitely need a business logo that people can relate to. LogiTrade contains the layers and groups that are all named, thus making it easier for you to edit the logo whenever you feel like it.

Cyber Guard – IT Cyber Security Company Business Logo

Cyber Guard is a logo template that will work best if used for companies that deal with the IT field, software, and electronics. Designed by experienced designers, this logo template looks simple and at the same time has an outstanding eye-grabbing potential.

Gran Build – Building and Construction Company Business Logo

If you are looking for a building company logo, today is your lucky day. Gran Build is created to stir the interest of your prospective customers with a recognizable symbol of a building helmet. Feel free to edit the size, the color palette, the image, and the text of this construction company template to make it look consistent with your corporate design.

BTC Crypto – Bitcoin Trading Company Business Logo

BTC Crypto is an example that a cryptocurrency logo can look memorable and sophisticated at the same time. Choose between a horizontal and vertical variation of this cryptocurrency logo and enjoy its fully resizable vectors.

Ustatics – Logo for Statistics Website and Data Analyst Companies

Looking fresh and recognizable, Ustatics can be your best decision in terms of (re)branding your statistics and data analyst business. The assortment of formats that this logo template contains is truly impressive and comprises AI, SVG, PDF, EPS, JPG, and PSD.

Sound Mind Logo Template

Any educational establishment can benefit from this logo template. The customization potential of Sound Mind is quite remarkable. With MotoCMS, your logo can be edited in terms of style, color etc. within a few clicks.

As you have probably learned from this post, there are at least four features of a reliable logo template. So, now it is your call, really – either to try a few free logo maker tools or opt for a professional logo template. Whatever you choose, remember that starting your first venture should be pleasant and rewarding, at least in the long run.

The post How To Choose Logo Template & Personalise It For Your Brand appeared first on DesignWebKit.