UI vs UX Design – More Than Just Nomenclature Difference

Irrespective of whether you’re a web designer or a remote product development specialist; it is quite essential for you to understand the relationship and thin line of difference between UX and UI disciplines. While UI is the short form of User Interface, UX stands for User Experience. Now, coming to their individual definitions: User Interface refers to everything that is displayed on a user’s screen; ranging from text, images and diagrams to widgets etc. Even the color, size and positioning of these website elements fall under the category of user interface. Well, if you talk about User Experience, it is actually the entire experience that a user has when he/she uses a particular section of your website. For example, if you’ve ordered a product in an online store and the same reaches you a day early, then it would be regarded as a good UX.

What Does UI Design Entail?

User Interface design is the one that’s utilized for rendering great user experiences. Since interface is the visible method through which users can interact with you, it is beneficial if you pay attention to inculcation of a UI design that makes things simpler for the site visitors. Usually referred to as graphic design, UI design expects the designer to work on some complex designing projects. He/she needs to transfer the research, layout and product content into an impressive and fully responsive experience for the customers. It’s the user interface that allows the website visitors to understand your business message in the best possible way, in addition to the method of dealing with you. Best assets of a UI design include interactivity, animation and adaptation to varied device screen sizes. Moreover, if you’re thinking about building your career as a UI designer, then there are richer opportunities awaiting you.

What Does UX Design Entail?

UX(User Experience) design refers to the web design approach wherein the designer does a lot more than just inserting pretty images. He/she actually opts for creating an entire emotion around the client’s product, thereby allowing visitors to connect with the website on an emotional front. Also, referred to as Designing for Emotion, UX design expects the designer to center around the site visitor’s emotions and feelings, the moment he/she arrives on the website. UX design basically abounds the thought of designing the site in a manner that you’re able to convey the emotion to your visitor within least amount of time.

Since User Experience is much more than the end result of User Interface, you need to work on all the desirable effects that can flow out from the same. You need to realize the fact that a product isn’t the total of its components; but the experience that it delivers.

UI vs UX Design – What Is Your Choice?

Well, something that looks great but is tedious to use is exemplary of an outstanding UI but a low-grade UX. So, it won’t be wrong to say that both UI and UX design play a vital role in shaping up the overall performance of a website. Irrespective of all the confusion and misinterpretation that’s been revolving around the two web design approaches; its judicious to look into affirming the seamless use of both in measured amounts.

Conclusion

With UI and UX design difference being one of the hottest topics of discussions among web designers, it is recommended to get your basics clear prior to indulging into designing a website with these two design principles.

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I understand that choosing a typeface is similar to choosing the right outfit. Just like apparels, you may find yourself confused in choosing the right typeface from a variety of styles available in the market. So, without keeping you waiting for any longer now, let me make you familiar with the six best tips that’ll help you choose the best and highly suited typeface for your logo design.

Tip #1 Identify the message that the logo needs to convey to the visitors

The type of font you use in your logo plays a crucial role in helping the brand connect with the customers. It is crucial for you to identity the target audience of the company; you’ve designed the logo for. Make sure to analyze the kind of impression your client wants to create on his/her visitors. This will aid you in determining the typeface that would work as a perfect fit for the brand’s logo.

Tip #2 Detect a typeface that embodies the company’s brand

Once you’re familiar with the brand’s business message, invest your efforts into finding a typeface that embodies the brand. If you’re required to detect a font for a corporate brand like law or bank, you may choose the Serif font. Likewise, Sans Serif works best for technology firms and food/retail company websites look perfect with a logo built using Comic Sans font.

Tip #3 Check for authenticity of the font

Although, this is the tip that should go without saying, but I’ve preferred to mention it within my list. It is recommended to opt for a logo that can be easily read by everyone who looks at it. There are fonts that are not only difficult to read but too bulky as well, making the website slower. Make sure to stay away from such fonts as they tend to convey a wrong message to the site visitors.

Tip #4 Consider all the mediums your logo will be displayed on

Different logos appear differently on a variety of devices. You need to check whether the font you’ve chosen for your logo looks perfect on all the devices it’s been viewed on. Make sure the font chosen for the logo makes it look great on smartphones, iPads, iPhones, desktops, laptops etc. Just beyond

making sure your font is legitimate, you need to pay special attention towards ensuring that the logo built using the chosen font looks amazing no matter which device is being used for accessing the website that contains it.

Tip #5 Stylize the font as per your preferences

It’s not a great idea to fetch a font and use it right away on your logo design. You can always do some styling to the chosen font and improve its appearance to suit your specific preferences. You may choose to add colors to the chosen font for making it an apt promotional material for your client. Specific stylistic elements such as strokes, drop shadows, gradients and beveling can be chosen for styling a font.

Tip #6 Check whether the typeface matches the overall design

If you’ve made up your mind for choosing a particular typeface, make sure to check whether the same is in sync with the overall design. It shouldn’t be the case that the font which you’ve chosen is entirely different from the logo’s original design. There shouldn’t be any disparity between the logo’s theme and the font used in it.

Wrapping It All Up!

Hope you’d appreciate the tips provided by me. As a keen logo designer, I myself have followed these tips and trust me, I’ve excelled in my profession. So, be careful in choosing a font for your logo and reinforce the message in the overall design. This will not only help your client gain maximum customer attention but will even render you the joy of having delivered an amazing logo.
Do you know of some other trick for selecting the right typefaces for logos? If yes, do share the details using the comments box below. Also, don’t forget to drop in your feedback for my post. I’ll be looking forward to receive your expert opinion on my write-up.

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