When a potential customer visits your website for the first time, the last thing they want to see is a large “BUY NOW” button popping up on their face. If you want them to consider your product, you need to give them time to get familiar with your business. Sales funnels can help you draw out a roadmap for customers, ensuring that when they get to the sales part, they are already convinced your product is going to add value to their life. Today, we want to talk about the main benefits of using a sales funnel, but before we get there, you need first to understand what a sales funnel is and why your business needs it.

What Is Marketing Sales Funnel?

By its definition, a sales funnel is the buying process that companies lead their customers through when buying a product or service. It is the journey you draw out for your potential leads when you want to turn them into customers. This process has four steps, all of which are very important for the end result:

Awareness

The first step towards turning a lead into a customer is getting them to learn about your company. To do this, you can use online advertising, website content, newsletters, social media posts, or free e-books. This helps you put your brand out there and catch the attention of potential customers.

Interest and Evaluation

After potential clients find out about your business, it’s time to start demonstrating the use and reliability of your products or services. Through testimonials, webinars, newsletters, and case studies, you can do so.

Commitment

As we drive towards the end of a sales funnel, outreach methods become more and more personalized, speaking to individual clients directly rather than to the masses. The commitment phase usually involves a demonstration of your services, either through a video or phone call or through a meeting.

Sales and Support

A well-implemented sales funnel will eliminate uninterested parties and leave you only with the leads that are ready to commit to your product. The final step involves them purchasing the product and you delivering on it. Don’t make the mistake of stopping here. In order to retain customers, you need to follow up post-sale as well. This will make your customers loyal and grow your chances of getting referred to their friends and family.

Three Main Benefits of Using Marketing Sales Funnels

Now that you know what a sales funnel is, it’s time to understand how it can help your business grow. The benefits of marketing sales funnels are many, but today we are going to explore three of the most important ones. This way, you can leverage those advantages and turn your business into the successful company you wish to manage.

Increasing Conversion Rates

The sales process is now more sophisticated than it used to be, and people allocate more time towards making sure they purchase the right product from a business they trust. Through a sales funnel, you will be able to demonstrate that your brand is trustworthy and the products they purchase from you will add value to their life.

As people move down your sales funnel, their number will surely reduce, but those that are left are the people who are most likely to purchase your products. This way, the conversion rate increases, as the leads that end up reaching the commitment phase of the funnel have a high chance of becoming customers.

Predicting Sales Volume

The purchase cycle does not happen instantly. Depending on the product in question, it can take anywhere from a few hours to entire months. Usually, there is no way to tell where a customer is when they reach your website in that purchase cycle. However, through a well-implemented sales funnel, you will be able to catch and hold their attention and slowly redirect them towards the final stage of the buying process: purchase.

When you are running a business, you need to get used to numbers. By using a sales funnel for your business, you will be able to predict the volume of sales, as you can much easier determine how many potential customers move from one phase to the next. In the long run, you will be able to make accurate sales predictions and manage your company’s revenue better.

Identifying Key Problem Areas

In order to improve your business and send it on the road to success, you need to identify key problems and start solving them. As you observe your customers’ journey through the sales funnel, you can spot the moment in which potential customers exit the funnel and see what causes it. This way, you can tailor your marketing and sales strategies in order to correct those issues and start converting more. You will learn to make better business decisions and how to plan for the future.

This is one thing that makes sales funnels different from traditional sales models, which are usually one-and-done models. The initial purchase a customer makes is important, but that is not the main goal of a sales funnel. A sales funnel makes your customers return and helps your business improve constantly.

Marketing Sales Funnels – Final Words

As you can see, marketing sales funnels have become the core of the marketing and sales process for very good reasons. Start building one, and you will soon witness your business reaching the success it deserves.

The post Marketing Sales Funnels – 3 Benefits of Using Them in Your Business appeared first on DesignWebKit.

But how do you do this? How do you even figure out which phrases are right or not? Well, in this article, we’ll show you the top 16 sales phrases that make customers buy. Let’s take a short walk through these phrases, shall we?

Top Phrases That Make Customers Buy – Sales Phrases That Make Customers Buy

Here are some sales phrases you should never leave out the next time you’re pitching to your customers.

The Best Deal of the Year

If you were offered $500 per hour for a job and someone else offered you $1000 for the same job, which would you take? It goes without saying that you would take the second offer because it’s better. The same goes for your customers. People want to know that they’re getting the best deal they can ever find on earth, and as such, you have to let them know that your deal is the next best thing after Mac and Cheese. For instance, if you run a website where people can hire college essay writers, you could draft a copy that looks like this:

The best deal of the year just landed right at your doorstep! Grab three term papers for the price of one. It doesn’t get better than this”.

No One Can Beat Our Prices

The lower your price, the more likely you are to attract potential customers. However, you’d most likely attract more sales if your customers knew that they can’t find a better price out there. Although this phrase may sound really arrogant, it’d help you push sales as long as you can back it up with your actions.

A great copy with this phrase or similar sales phrases could look like this:

We offer delivery to your doorstep at unbelievably low prices. Don’t believe us? Place a shipping order and get a quotation”.

Sales Phrases That Make Customers Buy – Buy One, Get One Free

Almost no one can resist the temptation that comes with freebies. Including an offer in your sales pitch will help you convert sales almost immediately. Here’s one psychological trick that most sales experts have learned: even if you inflate the price of your product or service, you’d still hit an impressive number of sales as long as you attach a freebie to it.

The sales phrase “Buy one, get one free” is one of the commonest ways to phrase an offer to potential customers.

Hassle-free

Let’s assume you sell washing machines. We all know how stressful it can be to have to do laundry every weekend. Having a highly functional washing machine may not even help to completely alleviate stress. But what if you could promise your customers a seamless laundry experience when they use your product?

Take a look at this copy for example:

Too tired to do your laundry this weekend? Our new top load washer with steam and Acela wash takes all the stress away and gives you a hassle-free experience. Who says laundry has to be a chore? Our top load washer definitely disagrees!”

By promising customers a hassle-free experience, you’re assuring them that your product can help them improve their lives or solve a problem that has been plaguing them.

Sales Phrases That Make Customers Buy – Exclusive Offer

Humans (or customers in this case) love special offers. They’d most likely jump at what you’re offering them if they realize that the offer is exclusive to them or people within the same group.

Hurry or It’d Be Gone by Tomorrow

Let’s assume a magical genie suddenly appeared and asked you to sell you three wishes but you have to use the wishes before sunrise or they’d disappear. Now, you probably would be miffed at the thought of paying for three wishes. After all, aren’t wishes supposed to be free? However, the thought of missing out on the offer would have you paying immediately despite your reservations.

That’s exactly how phrases like this work. By reminding customers that the offer won’t last forever, you’d be putting a sense of urgency in them.

Save 50% Off

Who would want to buy a $100 shirt when they can get it for half the price? Absolutely no one. By offering customers a whopping 50% discount, you’d be encouraging them to buy your product with no hesitation at all. For instance, a copy like this would make customers buy what you’re selling:
Save 50% off your next purchase. Buy the Deluxe Lina t-shirt for $25 today instead of $50. Offer is valid for 24 hours only”.

Time is Running Out

If you’re looking for phrases that make customers buy your products, this one should definitely be at the top of the list. A phrase like this would place a sense of urgency in them and get them to hand over their money. Take a look at this copy, for example:

Time is running out! Grab two Deluxe t-shirts for $50 only today. Take advantage of this offer while it lasts. You don’t want to miss out on this.

Sales Phrases That Make Customers Buy – Free Trial

Everyone loves a free trial. In fact, most people wouldn’t dare buy a product until they’ve gotten a free trial first. To assure potential customers that your product is trustworthy or worth the price, insert phrases like “free trial” into your copy. This way, they’d hesitate less and you’d get more sales.

Get Them While They Last

People tend to drag their feet when an item is constantly available. On the other hand, if they find out that an item they really fancy wouldn’t be around for much longer, they’d not hesitate to buy it. Let your customers know that the items would run out soon, and if they don’t buy it now, they may not get the chance again.

Unbelievable Discounts

Just like freebies, discounts work like a charm when it comes to pitching and drafting phrases that make customers buy. Let your customers know that you’re offering them discounts and not just any type of discount but unbelievable ones as well. This way, they’d be tempted to buy your product just to get a taste of the discounts you’re offering.

Sales Phrases That Make Customers Buy – Cancel Anytime

Have you ever subscribed to a newsletter or a payment plan that you couldn’t wait to wriggle out from? In most cases, you’d find that wriggling out is harder than snatching a baby bear from its mother’s grasp. This is exactly why customers tend to shy away from products or services that would require a payment plan. However, if you assure your customers that they can cancel anytime they like, they’d be more willing to sign up.

Join Hundreds of Satisfied Users

Let’s assume you run a website that provides services for people who want to hire an essay writer online. How do you convince your potential customers that you can offer them what they’re looking for? It’s simple. Let them know that other users like them have tried out your services and were completely satisfied.

For instance:

Looking for top-notch essay writing services? Join hundreds of satisfied users who have tried out XYZ writing services. Here, we help you find the right essay writer for you and your needs. Let’s get started.

Sales Phrases That Make Customers Buy – Moneyback

Let’s face it. Not everyone would love your product or services. But what happens when they realize that they aren’t satisfied with your product? Do they simply count their losses and move on? Not many customers would like how this option sounds.

On the other hand, if you do offer them a money-back guarantee, they’d be more inclined to buy what you’re selling. In fact, a money-back guarantee makes you seem more trustworthy in the eyes of your audience and helps to build your brand’s reputation.

Best-Selling

Add a little spice to the quality of your products. Let your customers know that you’re offering them items that have gained popularity among other users like them. As such, you should use phrases like ‘bestselling’ to let them know that the item in question is a popular one among customers.

See the Results Within

If you sell skincare products or products that have physical effects, this phrase should definitely not be left out of your pitch. Customers want to know how long it would take for them to start seeing results. As such, it’s up to you to assure them that they’d see the positive effects of your product within a really short timeframe.

Why Words Matter in Marketing – Sales Phrases That Make Customers Buy

When we speak, we casually throw words out of our mouths without necessarily thinking about the consequences. On the other hand, marketing requires a lot of thought before you use any word. That’s why you have to choose the right phrases that make customers buy your products or use your services. But why do words really matter when making a sales pitch? It’s simple. Words have the power to trigger emotions in the minds of users. Your pitch could either push your audience to make a purchase or turn them away. It all depends on your choice of words.

Sales Phrases That Make Customers Buy – Bottom Line

When it comes to marketing, it’s important to choose the right phrases that make customers buy. Whether you run a website that helps users find free essay writers online or sell products online, the words you use in marketing really matter. Luckily, you can now use these new phrases in your next sales pitch and drive more sales than you’ve ever seen before. Want to learn more about marketing? Check out marketing sales funnels and why you should use them.

The post Sales Phrases That Make Customers Buy – The Best 16 Ones to Use appeared first on DesignWebKit.

digital composite of business graphics with office background

To level up with the advanced technology and Google’s updates, businesses must always be ready to adapt. In fact, the constant changes in the search engine algorithms pretty much influence the factors that decide which websites are performing better than the others. Besides this, there are a lot of factors that have a massive impact on the website’s performance. One such factor is web design; it can make or break your conversion rates. This means if your website is unattractive, your bounce rate will be extremely high. 

That said, if you improve your website design, you will get a sustainable boost in sales – that the main secret of how to increase traffic and sales. On that note, here are a few website design tips that can increase website traffic and conversions.

 How To  Increase Traffic and Sales – Hire A Professional

Updating and upgrading the website on your own might seem an attractive option, but if you are no expert in website design and development, do yourself a favor by calling in professionals of website design Frederick, MD.

Don’t build an in-house team; it will cost you a lot of time and money. Rather outsource the services of a marketing agency. Building and updating a website requires expertise in web design, programming, search engine optimization, marketing, and graphic design to make it work effectively. One single person might not have all these skills, but when you work with a marketing firm, you can rest assured they will excel in every criterion.

Since website development is an essential department, you need to make sure that the website designer you are working with can complete the task before the deadline, and at a reasonable price.

Follow Hick’s Law

Hick’s law describes that the more choices you give to your users, the longer it will take for them to reach a decision. Although it is common sense, it is often neglected to infuse various plugins and too much functionality in a website.

Action is generally lost because of abundant choice options. Let me state a study for your better understanding. This study, titled “More Isn’t Always Better,” describes two incidents that occurred on different days at the food market. One day, shoppers found a display table that had 24 varieties of gourmet jam. On another day, the table displayed only 6 types of jam. On the former day, more people sampled the spread, but when it came to purchasing, people who saw the largest table were only one-tenth as likely to buy as people who saw the smaller display.

Bottom Line? Limit Decisions to boost conversions. Cut the number of options in the navigation bar. If you have a lot of links to click on, the user will get confused and end up not taking action.

Besides that, you should add a full-screen mat with only one CTA on your homepage. This gives only one option to the users in the beginning, and if they want to explore more options, they can scroll down. By minimizing distractions, you are improving your bottom line as every webpage achieves one main goal that is conversion.

Use Relevant High-Quality Content

While SEO practices may be an indispensable weapon in the battlefield, content still reigns over the digital marketing realm. That is why the best way to boost sales and increase traffic is to make your content customized and relevant to your target audience. When you build a fan following, the users visit your website with an expectation to obtain more information about the specific products or services – something that can add value to their life. 

Simply put, high-quality content can offer many rewards to your business, one of them being customer satisfaction.

How To Increase Traffic and Sales – Keep The Design Simple

digital composite of business graphics with office background

In the case of web design, the K.I.S.S (Keep it Simple, Stupid) principle rules. Simplicity is what helps drive conversions and boost sales. When building the website, ask yourself if there is something that can be done to make the pages simpler and easier for the user to understand.

The majority of internet users cannot handle too much information at once. When they see overwhelming visuals and too much information contained on a page, they leave it immediately. Simple yet great designs are the pillar of high engagement. It means getting rid of anything unnecessary on the website is a foolproof way of creating a great user experience.

In a nutshell, keeping the design simple and minimalistic can get you a clean website that looks uncluttered, attractive, and engaging. 

Adopt A Growth-Driven Design Strategy

Building a website from scratch takes a lot of time and effort. Without a powerful strategy in place, it’s very likely that you end up burning a hole in your pocket. Until and unless you define your goals and set your priorities straight, results can be incredibly disappointing.

When creating an effective strategy, you must consider essential factors like budget, goals, and realistic timelines. Furthermore, the plan must include priorities, not just on the basis of objectives but also on data-driven optimization. Even after the website is live, it is crucial to update it regularly based on the measurements of success in terms of content and design.

Final Thoughts

The latest hoo-ha in the digital marketing space has baffled marketers and business owners to focus on concentrating leads, creating marketing campaigns, and put feet in many other boats sailing in the online marketing ocean. But, they often overlook the most important aspect, i.e., overall website design. 

When it comes to the question of how to increase traffic and sales, attractive website design is a crucial factor that keeps users engaged. So, what are you waiting for? Reduce your bounce rate with these five web design tips.

The post How To Increase Traffic and Sales – Five Efficient Design Tips appeared first on DesignWebKit.

Why are CTAs important?

CTAs are essential for every business projects. The following stats are impressive prove to this.
• An average of 90% of online visitors who read your headline will also read a CTA copy.
• Adding buttons to articles increases revenue by 80% on average, with a 49% boost of an average order value for blog readers.
• Adding CTA button to emails can increase click-through rates by 300%.
• Accompanying videos with CTAs you can grow conversions by 144%.

CTAs Optimization

A CTA won’t work to its full potential unless you know the secrets of their more effective performance.
• Make sure that your CTA button stand out from the rest of the content provided on your site’s pages. CTA makes the place look uncluttered. According to VWO, this can increase conversion rates by more than 200%.
• Using first-person phrasing in a CTA copy can increase click-through rate by 90%.

How to Boost Conversions

• Orange CTAs can boost conversions by more than 32%.
• Red CTAs can result in a 21% conversion growth.
• Users prefer learning about a specific offer before they decide to take an action. So, placing a CTA above the fold can decrease conversions by 17%.
• People enjoy the personalized content. The same deals with CTAs. Uploading your content with personalized CTAs you can boost your site’s conversions by 40%.
Wrapping it up, we should ask you to remember that the techniques that work for others may not work for you. Run A/B tests on your site, watch the stats, and come up with approaches that bring the biggest value to your own site.

How to Make CTAs Work

Online marketing campaigns use two generally accepted rules. The first one is to drive traffic to your websites, whereas the second one is to make traffic convert into customers. Basically, website conversion is in the spotlight today. Integrating CTA buttons into your websites isn’t enough. You need to know the basic hacks on how to make them convert. Here are the proven tips that you need to follow.
• Your CTA copy should be related to the products or services that your site provides. Converting CTA buttons that bring income on your competitors’ online projects shouldn’t necessarily be that effective on your own site. Opt for product-related converting CTA buttons rather than generic text. Run A/B tests in order to come up with a CTA copy that will increase your income manifolds.
• CTAs painted in different color bear different meanings. For example, if you want to create a sense of urgency on your site, use red. Your primary goal should be making CTAs stand out from the rest of the content provided on the pages of your web resource. So, whatever color you choose, make sure that it creates a strong contrast with other design elements.
• As it’s been already mentioned earlier in this post, placing converting CTA buttons over the top doesn’t mean that it will result in conversion boost. On the contrary, it can irritate your audience. As a person lands on your page, he/she knows little to nothing about your business. Moreover, let them learn more about your offerings. Only after they discover what they can get from you, present them with converting CTA buttons.

More Thoughts on How to Make CTAs Work

• When it comes to the size and shape of converting CTA buttons, it’s also very individual. While on some web pages medium-sized buttons with a standard copy like “Buy Now” or “Get Here” will convert, others will look for a more creative approach to building converting CTA buttons. You can come up with the most optimal solution through running A/B tests. A technique that you can opt for is adding a schematic image of your product to a CTA. This will look non-standard yet eye-catching.
• Tell people “not to click”. This hack may not work on every site yet it can be beneficial to you. While telling people to take an action that is opposite to what they are supposed to do, you can potentially grow your site’s conversion rates.
• Add special effects to your CTA buttons. Make them wiggle to draw extra attention or remain in a fixed position as a user browses your content. Whatever “special effect” you opt for, you may be certain that it will bring more attention to your CTAs compared to static design elements.
• The last, but not the least recommendation on this list is to add whitespace. Don’t put too many elements around your CTAs. This will result in a decline of click-through rates since a button is not likely to stand out from the rest of the content. With the help of whitespace, you can make CTAs more outstanding and attention-grabbing.

HUEMOR

The site makes use of hand-drawn illustrations and captivating animations, which let every visitor feel like they are part of the story told on the pages. What is more, converting CTA buttons are not only enhanced with captivating special effects but also feature “arrows” that guide the users’ attention and make them click to investigate more.

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FoodFate

The design deals with selling organic food on the web. It’s a well-known fact that green, yellow and red colors are the most popular among food and drink related sites. As the mater of fact, the given design makes use of vivid green CTAs, which look contracting to the rest of the design elements and perfectly match yellow headlines.

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ADIDAS

If you visit Adidas official web page, your attention will be captivated with blue CTAs opposed to the classic black and white style of the layout.

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Magetique

This is a great example of how the user can mark a series of digital products. This is a live demo of one of Magento 2 themes from TemplateMonster. Actually, the design is spacious and minimalist. It’s main purpose is to draw the attention of the online audience to a variety of web projects. One and the same theme can be the basis to many of them. The live demo features ghost converting CTA buttons in a white space.

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Dropbox

Dropbox stands out with its simple, minimalist and spacious design. They make use of whitespace in order to make the content more readable and easier to scan. Besides, on their pages, even texts and graphics look simple and subtle. Although converting CTA buttons have a common brand blue hues design in a negative space they stand out from all the rest of the elements on the page.

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Eveprest

This is one more example of a live demo of an eCommerce site template. In addition, a user will reach it after looking through the product details, so he is already familiar with a chosen item. Consequently it will not irritate the user to see a “purchase” CTA at the top of the page. The latter, by the way, looks contrasting to the rest of the design elements in neat pastel hues design.

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PUMA

As you navigate to PUMA store, black converting CTA buttons will capture your attention. Consequently, such a color choice is not very popular among online retailers. However, when used within such a clean and minimalist design, they engage and captivate the audience.

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Tiffany & Co.

Unlike the previously highlighted designs, Tiffany & Co. site makes use of ghost buttons that look neat and elegant on a pop-up bar designed in branded colors, as well as CTAs featuring pastel Tiffany blue hues surrounded with negative space.

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Swimaloo

The design looks by no means boring. Bold and catchy metro style adds a trendy presentation to the design. Furthermore, converting CTA buttons also look no less captivating. The design in purple hues also enhances with cool animation effects, which add more interactivity to the design.

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Final Thoughts Concerning Converting CTA Buttons

We hope that the aforementioned stats, tips, and examples gave you a hint on creating your own highly converting CTA buttons. Maybe you have your own observations on the matter? Feel free to share your knowledge with fellow readers below. For instance, let’s find a key to creating highly converting CTAs.
P.S. if the aforementioned ready-made designs came to your liking, you can request their modification from certified freelancers and web studios. All of them are listed on Web Design Studios Catalogue.

The post Proven Hack, Stats and Examples of High-converting CTA Buttons appeared first on DesignWebKit.